SIPP packaging guidelines for Retail Vendors only (not FBA Sellers) are changing in 2025. If you are a Retail Vendor that ships products to Amazon, click here to know more.
The Frustration Free Packaging program is now the Ships in Product Packaging program!
Explore the updated website for program information, design resources, enrollment steps, FAQs, and more.

Amazon partners with brands around the world to delight customers and reduce the need for Amazon to add additional protective packaging. Since 2015, this and other efforts have allowed Amazon to reduce packaging weight per shipment on average by over 41% and avoid more than 2 million tons of packaging.

Less packaging. More smiles.

  • Vendors
    Click here if you are a Vendor looking to join these programs
  • Sellers
    Click here if you are a Seller that fulfills with Amazon looking to join these programs
  • Customers
    Click here if you are a customer that wants to learn more about the Ships in Product Packaging program

What is the Ships in Product Packaging (SIPP) program?

The Ships in Product Packaging program offers Amazon Selling Partners the opportunity to test and qualify to ship customer orders in their own custom-brand packaging without any Amazon-added material. Where possible, this packaging is easy-to-open and 100% recyclable.

I have previously heard of the Frustration Free Packaging (FFP) or Ship in Own Container (SIOC) program, is this the same program?

Yes, we have recently rebranded to Ships in Product Packaging (SIPP) to better reflect the program’s objective. You may still see FFP or SIOC terminology utilized within program materials, as these represent differences in certification.

Why is this program important to customers?

The Ships in Product Packaging program answers customers’ request for less packaging waste, while allowing them to enjoy the convenience of online shopping. Learn more about the customer experience.

Why is this program important to Amazon’s Selling Partners?

Optimized packaging delights customers, can be more sustainable, and improves operations. Amazon offers additional incentives for Selling Partners who participate in the program.

What are the requirements to participate?

Product and packaging must be a minimum of 6” x 4” x 0.375” regardless of packaging structure and follow a short testing sequence to ensure packaging can sufficiently withstand fulfillment. Review the program guidelines for a comprehensive view of product and packaging requirements.

How can I certify my products in the program?

Certifying your products in the Ships in Product Packaging program consists of three steps: 1) design your packaging (if needed), 2) test your packaging to ensure it can protect the product through delivery, and 3) enroll. If you are a Seller that fulfills with Amazon or you’re a Vendor, use the respective links above to navigate to instructions on participation and enrollment. Please note that depending on how you sell products with Amazon, there may be differences in benefits or in the enrollment process to participate in the program.

Will this program evolve in the future?

As a founding member of The Climate Pledge, we are advancing toward our commitment to decarbonization. With this, we are continuously expanding our program to more products and launching new incentives. Check this website frequently to review important program news and updates.

What other sustainable initiatives are occurring at Amazon?

We are committed to and invested in sustainability because it’s a win all around—it’s good for the planet, for business, for our customers, and for our communities. Learn more about how we are creating a more sustainable future for all at Amazon.

Was this page helpful?
What didn’t work for you?
Thank you! Your feedback helps us improve this page.
Thank you! Your feedback helps us improve this page.